Job Goals:
Robotiq helps manufacturing companies overcome labor shortages by providing robotic solutions that are easy to use and implement, with the ultimate mission of freeing human hands from repetitive tasks.
Since its founding in 2008, Robotiq has been a globally recognized leader in the field of collaborative robots. Our solutions are assembled in Canada and then 95% exported to the rest of the world.
Robotiq serves our customers through a world class network of automation technology distributors across the globe. Through these partnerships, we bring global reach, and local relationships to our clients. Some of our global customers include Apple, Tesla, Pfizer, SpaceX, Continental, Bose… to name a few.
Product Marketing Managers are responsible for the messaging, branding, positioning, and other go-to-market strategies for new and existing Robotiq products. They help create product launch strategies and supporting materials, and ensure a strong market fit through research and analysis. They closely collaborate with Product Owners, who ensure the products and solutions properly meet the needs of the target markets and industry.
Main Responsibilities:
- Develop and lead the implementation of product marketing strategies, in collaboration with product ownership, marketing, and sales.
- Responsible for the product go-to-launch and product update communication process & initiatives.
- Successfully adapt the product strategy to transition through different points in the product life cycle.
- Establish a clear commercial strategy for each product, including positioning, pricing, and product-market fit in collaboration with Product Ownership.
- Develop tools for the sales team and for our channel partners to enable sales success.
- Manage creation of marketing collateral including brochures, web content, promotional videos, and written pieces such as ebooks.
- Conduct interviews with end-users, prospective users, and distributor partners to establish and align with market opportunities.
Candidate profile:
REQUIRED SKILLS :
- Bachelor’s degree in Marketing or a technical discipline with practical marketing experience;
- Minimum 5 years experience in product marketing or product management;
- Experience in B2B marketing, with a focus on highly technical products;
- Bilingual French/English
- Market analysis and research skills;
- Creativity and storytelling skills;
- Proven experience working across teams.
WHY CHOOSING THE ROBOTIQ TEAM?
Robotiq shines with its team-oriented culture, the transparency of communications, the sharing of expertise and the strong spirit of collaboration that is felt throughout the company!
Other reasons :
- Stimulating challenges within a close-knit, talented and multidisciplinary team!
- Flexible working hours, both for holidays and time management, for a true work/life balance;
- Management based on autonomy;
- Individual development plan;
- Group insurance program;
- Up to 5 weeks of vacation;
- Cooperative of shareholder workers;
- Work environment favoring exchanges and work areas arranged according to needs;
- Culture club, sports and recreational activities, on-site gym, barista café, fruits, etc.!
We will be pleased to meet you!
Let’s work together
Job title
Product Marketing Manager
Why work at Robotiq? To change the world!
