Job Goals:
ABOUT ROBOTIQ
Robotiq helps manufacturing companies overcome labor shortages by providing robotic solutions that are easy to use and implement, with the ultimate mission of freeing human hands from repetitive tasks.
Since its founding in 2008, Robotiq has been a globally recognized leader in the field of collaborative robots. Our solutions are assembled in Canada and then 95% exported to the rest of the world.
Robotiq serves our customers through a world class network of automation technology distributors across the globe. Through these partnerships, we bring global reach, and local relationships to our clients. Some of our global customers include Apple, Tesla, Pfizer, SpaceX, Continental, Bose… to name a few.
ABOUT THE ROLE
The Senior Product Marketer is in charge of go-to-market strategies and tactics for new products, as well as product marketing management of Robotiq’s portfolio. Product Marketing will take responsibility for the commercial elements of the product, including market analysis, positioning, messaging and collateral, product-market fit, go-to-market, and launch strategy, in collaboration with the Product Owners.
Main Responsibilities:
MORE SPECIFICALLY, YOUR MAIN RESPONSIBILITIES WOULD BE :
- Develop and lead the implementation of product marketing strategies, in collaboration with product ownership, marketing, and sales.
- Responsible for the product go-to-launch and product update communication process & initiatives.
- Successfully adapt the product strategy to transition through different points in the product life cycle.
- Establish a clear commercial strategy for each product, including positioning, pricing, and product-market fit in collaboration with Product Ownership.
- Develop tools for the sales team and for our channel partners to enable sales success.
- Manage creation of marketing collateral including brochures, web content, promotional videos, and written pieces such as ebooks.
- Conduct interviews with end-users, prospective users, and distributor partners to establish and align with market opportunities.
Candidate profile:
REQUIRED SKILLS
- Bachelor’s degree in Marketing or a technical discipline with practical marketing experience;
- 10 years of marketing experience, including 5 in product marketing or product management;
- Experience in B2B marketing, with a focus on highly technical products and solutions;
- Experience in a leadership role;
- Market analysis and research skills;
- Creativity and storytelling skills;
- Proven experience working across teams.
WHY CHOOSING THE ROBOTIQ TEAM?
Robotiq is the humans behind the robots. It's a great team that shines with a culture of people, innovation, and collaboration.
- Flexible working hours, holidays and time management, for real work/life balance;
- Management based on autonomy and collective or individual objectives;
- Individual development plan;
- Group insurance program;
- Shareholder worker cooperative;
- Culture club, sports and recreational activities, on-site GYM, barista coffee, fruits, etc.!
Let’s work together
Job title
Senior Product Marketing Manager
Why work at Robotiq? To change the world!
